Madhawa's Blog

i'm Madhawa Ranga following BSc. in Materials Science and Engineering at the University of Moratuwa.

Are You Optimizing Your Social Media Profile? May 27, 2009

Filed under: digg on google,profiles,social media profile,social networks,twitter — madhawa.h @ 10:57 am

Social Media Often Ranks Well on Google

Questions are frequently asked with regards to how social media and search engine rankings can be used together. In fact, I wrote an article on this subject a while back, in which I asked a few search engine marketing experts their thoughts about where social media fits into the SEO equation.

The general consensus seemed to be that social media is a good channel for people to discover your content and link to it on their blogs and sites. But what about just getting your Twitter page ranked on Google? Some think that social media profiles could take the place of corporate websites. If this is the case, you would certainly want your profile to rank well.

An article from Source Square looks specifically at SEO for the Twitter page. The author of this article details the five steps outlined here:

1. Use search engine-friendly keywords in your Twitter name.

2. Use reader-friendly keywords in your Twitter name.

3. Use keywords in your “more info” URL

4. Flood your one line bio with keywords (while maintaining natural readability)

5. Tweet quality contents, and build lots of links

In a recent interview with WebProNews, Dana Todd of Newsforce, who is a board member of SEMPO (the Search Engine Marketing Professional Organization), talked about how social media frequently accounts for up to half of the top ten search results on Google for any given query. Perhaps more attention should be paid to the optimization of social media profiles.

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